Why GIGI?
The story begins in Israel seventy years a go when an immigrant from Hungary, Mr. Eliezer Landau ,a man with a background in chemistry and a passion for beauty, came up with the idea to form Israel’s first brand totally dedicated to professional cosmetics.
Fast forward to today’s world. Meet a company still fully committed to serving the needs of the professional beauty therapist ,creating and producing state-of-the-art treatments and home-care productsto customers in Israel and in over 50 countries across the globe.
A company that started with a hair removal product and an acne treatment which has now, under the leadership of the founder’s son Mr. Ron Landau, made the transition into a new age of technology and innovation.
GIGI has put more than 5,000 products on the market, selling tens of millions of units from some 500,000 points of sale all over the world.
The values and the high standards that characterized the work of our founder back in 1957, remain in GIGI today.A wide range of professional beauty products has been developed through our own extensive research, with a commitment to innovation that has seen new product lines launched yearly. Recent products launch edinclude New Age G4– A new era for the cosmeceutical field, fighting aging signs with intensive action on four skin levels. New Age G4products contain the unique, patented P.C.M Complex in addition to state-of the-art active ingredients to counteract aging factors and significantly enhance skin firmness and elasticity.
This line is a perfect demonstration of GIGI’s pledge to be innovative, by developing new, updated and effective products with an exclusive complex.
Training and education runs through everything we do as a company. All our customers are given the tools and the know-how to do the job. This holistic approach includes providing training materials, business building tools, videos in the local language, regional training sessions and webinars.Beauty therapists worldwide using our products can be confident in the backing given by our team of licensed beauticians who support all the company’s products.Information is provided about treatment techniques as well as knowledge of the chemistry of the active ingredients and their interactions.
The ability to work closely, support and train our international customer base has been a key factor in GIGI’s rapid growth and development
The R&D of our products does not take place in isolation.GIGI products are dermatologically & clinically tested in world known laboratories and the development process includes testing by our in-house beauty therapists.As a result the company uses the highest level of active ingredients legally permitted to immediate visible results.All GIGI products are manufactured in compliance with the most rigorous international standards (ISO 9001,GMP, FDA,EEC) and are subject to careful quality control.Superior raw materials are util ised in order to produce high standard products.
GIGI is a company that cares about the environment. Our packaging is recyclable, we don’t condone animal experimentation and we use only skin-friendly formulas: paraben free , SLS free ,none of the ingredients we use are petroleum based and none have been genetically modified.
At GIGI we intend to stay ahead of the market and expand our global role asa pacesetter in the development of innovative products for the professional beauty the rapistand the discerning consumer.
Our growth will be underpinned by the synergy between the results of professional care in the beauty salon, the positive interaction between our different products, and the complementary use of our products in home beauty care.At the same time our DNA is that of a family business and we regard all our customers, both business partners and beauty the rapists, as very much part of our family.
GIGI׳s brand strategy joins the global female empowerment movement that has been growing in recent years. It talks about nurturing a ״sense of beauty״ ״feeling beautiful״ instead of talking about external beauty. That is, when you look good and feel good about yourself, it gives you a sense of strength and power that radiates out. You believe in yourself more, you make yourself heard, you hold your head high.
GIGI׳s female model is a strong and confident woman who takes care of herself and the world around her.