Why GIGI?

The story begins in Israel seventy years a gowhen an immigrant from Hungary, Mr. Eliezer Landau,a man with a background in chemistry and a passion forbeauty, came up with the idea to form Israel’s first brandtotally dedicated to professional cosmetics.

Fast forward to today’s world. Meet a company still fullycommitted to serving the needs of the professional beautytherapist,creating and producingstate-of-the-art treatments andhome-care productsto customers in Israeland in over 50 countries across the globe.A company that started with a hair removal product and anacne treatment which has now, under the leadership of thefounder’s son Mr. Ron Landau, made the transition into a newage of technology and innovation. GIGI has put more than5,000 products on the market, selling tens of millions of unitsfrom some 500,000 points of sale all over the world.

The values and the high standards that characterized thework of our founder back in1957, remain in GIGI today.A wide range of professional beauty products has beendeveloped through our own extensive research, with acommitment to innovation thathas seen new product lineslaunched yearly. Recent products launchedincludeNew Age G4– A new era for thecosmeceutical field, fighting aging signs with intensive actionon four skin levels. New Age G4products contain the unique,patented P.C.M Complex in addition to state-of the-art activeingredients to counteract aging factors and significantlyenhance skin firmness and elasticity. This line is a perfectdemonstration of GIGI’s pledge to be innovative, by developingnew, updated and effective products with an exclusive complex.

Training and education runs through everything we do as a company. All our customers are given the tools and the know-how to do the job. This holistic approach includes providing training materials, business building tools, videos in the local language, regional training sessions and webinars.Beauty therapists worldwide using our products can be confident in the backing given by our team of licensed beauticians who support all the company’s products.Information is provided about treatment techniques as well as knowledge of the chemistry of the active ingredients and their interactions.

The ability to work closely, support and train our international customer base has been a key factor in GIGI’s rapid growth and development

The R&D of our products does not take place in isolation.GIGI products are dermatologically & clinically tested in worldknown laboratories and the development process includestesting by our in-house beauty therapists.As a result the company usesthe highest level of activeingredients legally permitted toimmediate visible results.All GIGI products are manufactured in compliance with themost rigorous international standards (ISO 9001,GMP, FDA,EEC) and are subject to careful quality control.Superior raw materials are utilised in order to produce highstandard products.

GIGI is a company that cares about the environment.Our packaging is recyclable, we don’t condone animalexperimentation andwe use only skin-friendly formulas: paraben-free, SLS free,none of the ingredients we use are petroleum based andnone have been genetically modified.

At GIGI we intend to stay ahead of the market and expand our global role asa pacesetter in the development of innovative products for the professional beauty the rapistand the discerning consumer.

Our growth will be underpinned by the synergy between the results of professional care in the beauty salon, the positive interaction between our different products, and the complementary use of our products in home beauty care.At the same time our DNA is that of a family business and we regard all our customers, both business partners and beauty the rapists, as very much part of our family.

GIGI׳s brand strategy joins the global female empowermentmovement that has been growing in recent years. It talksabout nurturing a״sense of beauty״״,״feeling beautiful״insteadof talking about external beauty. That is, when you look goodand feel good about yourself, it gives you a sense of strengthand power that radiates out. You believe in yourself more, youmake yourself heard, you hold your head high.GIGI׳s female model is a strong and confident woman whotakes care of herself and the world around her.

Why GIGI?

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